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System Integrators and 
their ecosystem partners: 
A Digital Health Check

High performing digital is no longer optional with 92% of B2B purchases starting with an internet search and 62% of B2B buyers saying they can finalise a vendor list based solely on digital content (Forrester, 2019).

We evaluated the effectiveness of the digital footprint of the world’s top system integrators and their partners' joint online presence. 

Get the full story including practical tips for overcoming these challenges.

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Key Insights:

46% of brand searches for an SI and a partner name together returned a poor quality SERP

None of the sites meet Google’s Core Web Vitals criteria

Over 70% of SIs failed to have good conversion features on their main partner pages 

Nearly one third had no dedicated page to articulate their joint value proposition

Download the full researchRequest your free digital health check

World-class technology companies trust Coterie

About Coterie

Coterie are the partner marketing experts. We use market insight and our own expertise to ensure you get the best results.

We are straightforward and easy to work with:

Global
We are a completely virtual organisation with specialists across the globe in the UK, Europe and the US. 

Responsive
We have developed methodologies which enable us to move at speed and scale up and down quickly. 

Flexible
We are happy to work as an extended part of your partner team or as your partner team – whatever you need to get the job done. 

Request your free digital health check

Ready to improve your or your partners' digital footprint?

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1

Search user 
experience

Our digital health check methodology

Our unique health check methodology analyses your and your eco-system partners' digital footprints from a B2B buyer's point of view.
We look at 4 significant areas of the digital footprint and evaluate them against digital best practice: 

Website
best practice

2

Content
marketing

3

Marketing
technology

4

Our methodology is built on research carried out in conjunction with the University of Huddersfield. This methodology underpins everything we do for our customers and is proven to drive results. 

UK: +44 (0)113 292 0945 | US: +1 716 351 1539